WHAT IS INDUS OS?
Indus OS is an Indian app and content discovery platform based on Android that brings the users, app developers and smartphone brands on a single platform and truly creates an Indian smartphone ecosystem.
WHEN HAS IT EMERGED?
Indus OS was founded in 2013 by Rakesh Deshmukh, Akash Dongre and Sudhir B; all three are alumni of the Indian Institute of Technology, Bombay.
Hari Padmanabhan, an IIT Kanpur alumni, industry veteran and serial entrepreneur, is a seed investor in the company. The company is funded by various investors such as "Omidyar Network, JSW Ventures, VenturEast, Samsung Ventures & Affle".Indus OS has offices in Mumbai, Delhi and Singapore and currently has an 84-member team.
First Touch OS
Indus OS was initially known as "First Touch OS". In May 2015, Micromax Informatics started shipping the latest version (Unite 3) of its Unite series smartphones with Firstouch OS. The operating system was available in English and 10 Indian languages. A key feature of the operating system was the Swipe-to-translate or Indus Swipe which helped users to translate or transliterate English text in regional languages. The operating system also had its own app marketplace' App Bazaar with over 5,000 applications in regional languages. In December 2015, Firstouch announced a collaboration with the Government of India's Ministry of Electronics and Information Technology previously known as the Department of Electronics and IT (DeitY) to introduce text-to-speech technology in regional languages.
The Indus App Bazaar is India's largest Indian app store. It is available in 12 Indian languages namely Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese and Kannada & English. It has over 4 lakh applications in regional languages. Top publishers on the platform include Truecaller, Amazon, Winzo Games, Blacklight Studio, Sharechat, Junglee Games, Ola, Meesho, MSN, Times Group, Editorji, Inshorts, Rebel Group, Opera News, pocket, etc. The product provides various tools to app developers for distribution and promotions along with data insights for targeting and performance analysis.
#1 App Marketing Platform in the Indian Subcontinent - Ranked in the Appsflyer Performance Index Edition IX.
Winner TiE50 Silicon Valley Top Startup Award.
Winner NASSCOM Emerge50 – League of Top 10 Startup Award
Winner Economic Times Telecom Innovation in Developing OEM Product Award
Winner WCRC Brand of the Year – Technology
Indus OS won the 'Digital Startup of the Year Award' at the Drivers of Digital Awards 2016.
On May 7, 2016, Indus OS was declared the second most popular OS in India according to a research study conducted by Counterpoint Research. As of May 2016, the OS was the second most popular in India, with a 7.6% market share.
NASSCOM announced Indus OS as one of the top 10 startups in India during the NASSCOM Product Conclave in 2016.
The company was also awarded the Aegis Graham Bell Award in the Digital India category alongside Vodafone India for the year 2016.
GSMA nominated Indus OS for its annual Global Mobile Awards at the Mobile World Congress, Barcelona 2017 in the category of Best Mobile Innovation for Emerging Markets.
Indus OS won the Brand of the Year award in the Technology category by World Consulting and Research Corporation in Mumbai on December 21, 2016.
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